If you are anything like most other people in the developed world, then you are probably suffering from some sort of back problem. This is nothing to be ashamed or worried about – it is a natural consequence of the modern world, and the fact that most careers now involve little other than sitting down in one spot and typing. Naturally, this has some very bad effects on your back. However, the same technology that ruined your back can also heal it – or at least, that’s what the folks behind the memory foam mattress pad believe.
No doubt you have heard about the stream of new mattress products that are flooding mattress super stores all over the nation. It seems like every month, these companies come out with a newer and more highly developed version of the memory foam mattress topper. Why, then, are these items still so rare in the homes of consumers like you and I? Well, the answer is that it probably has something to do with the lack of observability that these products all share.
Anyone who is going to buy a large purchase – and high end mattresses ARE large purchases, because the price point is quite high – is probably looking to make this purchase in some area of their life where their friends will notice that they have spent money. Unfortunately, mattresses do not really fall into this category, because a mattress is about as standard a household good as you can find.
Very few people care about what kind of mattress you have – and even if you do care, the chances that they will be impressed by your highly expensive mattress are pretty close to zero. From the consumer’s mindset, then, it makes very little sense to spend so much money on a product that is perceived to be as dull and unexciting as mattresses. Until this changes, the odds are that memory foam will not enter people’s houses as much as the companies hope.